My business
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MODEL, based on plan: Scope and critique what's offered by the industry. Choose and emphasise your distinctiveness among the many providers. Develop your personality and market it. Spend wisely: take only risks / allow mistakes you weigh up.
Impress your first few clients, especially: word-of-mouth will make up ¾ of them, and each should (on average) replenish themself. Go beyond what's expected. Leave them with something concrete to take away every time. Set fixed work times but flex as demand swells/ebbs. Make it easy to see when you're available. Engage with pupils' associates, as may help, including in-car (partly to promote private practice). |
Consider variable prices and under-pricing to begin, minimising need to advertise. Crudely monitor income/expenses, identifying broad trends perhaps with graphs.
Keep a cohort varied enough for interest but sufficiently small to feel personal, for their benefit and yours. (This aids memory, to minimise record-keeping). Perfect your records, over years, embedding notes within a cloud/web-based system, on your development as well as theirs. Monetise it to offset time and IT costs. Keep exploring technology and gauge its effectiveness. Measure client uptake of it. Refresh teaching aids periodically. |
Eat sensibly, drink frequently, plan toilet breaks, and care for your spine and eyes (more so with age). If busy, change shoes at midday. Distract yourself every 3hr max.
Do something physical to offset sedentary teaching, ideally for local community or environment. Consider, weekly, what is driving YOU. If selling franchises, closely watch those presenting your brand; a funded fortnightly breakfast or lunch should enable adjustments. Overall, make the business merchantable, at a justified premium. |