My business
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MODEL, based on plan: Scope and critique what's offered by the industry. Choose and emphasise your distinctiveness among the many providers. Develop your personality and market it. Spend wisely but take only risks you've weighed up.
Impress your first few clients, especially: word-of-mouth will make up ¾ of your pupils, and each will on average replenish. Go beyond what's expected. Consider under-pricing to begin and variable prices always. (These reduce/remove need to advertise). Set fixed times of availability but flex as demand swells/ebbs. Engage with pupils' associates, as may help, including with them in-car, partly to promote private practice. |
Keep a cohort varied enough for interest, small enough to feel personal. (This helps memory, to minimise record-keeping). Perfect your records, over years, embedding notes within a cloud/web-based system, including on your own development. Monetise it to offset time and IT costs. Keep exploring technology and gauge its effectiveness. Measure client uptake. Refresh teaching aids periodically.
Eat sensibly, drink frequently, plan toilet breaks, and care for your spine and eyes (more so with age). If busy, change shoes at midday. Distract yourself every 3hr max. Do something physical to offset sedentary teaching, ideally for local community or environment.
Overall, build a business you could sell on at any time, and at a justifiable premium. And consider, weekly, what is driving YOU.
Eat sensibly, drink frequently, plan toilet breaks, and care for your spine and eyes (more so with age). If busy, change shoes at midday. Distract yourself every 3hr max. Do something physical to offset sedentary teaching, ideally for local community or environment.
Overall, build a business you could sell on at any time, and at a justifiable premium. And consider, weekly, what is driving YOU.