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This is the mantra of Facebook, of LinkedIn, of all frontiersman nations. Living life in a whirl. Every sole trader should be striving to attract more buyers. But what of the opposite?  There are plenty advantages in having fewer clients. Always wanting more risks confusion, oversight, rush, clamour, a treadmill life, succumbing to greed, disappointing those whose you’ve got but will never be able to respond to or satisfy. Specifically:
I’ve noticed something in myself. It’s the creeping expectation that modern life is welded to a smartphone. And that doesn’t change once I sit in a car. So, I find my thoughts don’t slow when traffic forces the car to … or when it doesn’t. In other words, it’s constantly tempting to voice-control my diary / music / text threads EVEN THOUGH I know this adds a cognitive load (= distraction away from the job of driving).  It’s as if the psychology of the human species now expects, even requires, moment by moment interaction with absent things and people, further diluting our attention to the road. And all because we’ve surpassed mere telephony with “the world at our fingertips”, including tempting social media and offices-on-the-go.
I even hear there’s a word for this lifestyle of Generation Z: “bleisure”, a seamless mixture of business and pleasure, in train at all waking times; another step on from working-from-home. Modern mobiles’ capabilities and ubiquity is hard to deny and harder to avoid. Even if I wanted to. More fool me? They say "You are what you eat". But perhaps also how you cut up your food. Tastes differ, with bread as with cars. All the examples below are wholemeal, of course, which isn't everyone's choice. But what do you think of my crude generalisation in the pictures here? |
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March 2025
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